Resources
Resources. Use what's useful.
Templates, scripts, and worksheets I've pulled out of actual engagements. Free, not gated, no email capture. Copy, adapt, ship.
Points of parity vs difference — audit worksheet
A three-column worksheet to separate table-stakes features from your actual business. Most pre-seed roadmaps are 80% left column and 20% right column — the audit makes the ratio visible.
Kill-criteria template
The conditions, agreed in advance, that mean we stop. Decide them while the bet still feels promising, when the costs of being wrong are still cheap.
Pre-mortem template
Before the launch: assume the project failed in twelve months. List every reason it could have failed. Plan against the top three. The ritual that catches the failures the optimism hides.
Founder one-pager template
The single-page artefact you send before any conversation that matters. What we do, who it is for, what the bet is, what we want from the reader. One side of A4. Eight fields.